1. Consumer Voting: "Meilleure Chaîne de Magasins de Belgique" (Retailer of the Year Belgium)

Leonidas has repeatedly won the consumer-voted award for Meilleure Chaîne de Magasins de Belgique (Dutch: Beste Winkelketen van België) in the Food & Beverage / Chocolaterie category:

• The Award: Organized by Q&A Insights / Salesforce, this award is decided directly by hundreds of thousands of consumer evaluations rating store chains on price-to-quality ratio, product range, customer service, and overall preference.

• The Coverage: Retail trade publications such as Gondola Magazine (e.g., « Les vainqueurs par catégories au prix Salesforce Retailer of the Year ») and Franchising Belgium regularly publish the rankings detailing Leonidas’s top consumer votes in the confectionery category.

2. Market Studies & Corporate Media: "La marque de pralines préférée des Belges"

Leonidas’s status as "la marque de pralines préférée des Belges" (the Belgians' favourite praline brand) is frequently cited in Belgian economic and franchise press:

• Franchising Belgium & Belgian Franchise Federation (FBF-BFF): In articles reviewing annual brand performance (such as « Leonidas réalise le meilleur chiffre d'affaires de son histoire » and « Leonidas clôture l'année avec d'excellents résultats »), trade analysts highlight survey data demonstrating that Leonidas holds the highest market preference among Belgian households, notably for its accessible pricing and 100% cocoa butter pralines.

  Franchising Belgium

• L’Express Franchise / Le Vif: In annual reviews of leading Belgian retail franchises, Leonidas is highlighted as Belgium's preferred traditional praline brand compared to supermarket tablets (such as Côte d'Or) or luxury chocolatiers (such as Neuhaus and Pierre Marcolini).